Meet The Founder

Kathleen Ann Papke, the founder of Willow Beauty, has always been passionate about conscious beauty. With a deep commitment to ingredient transparency and cruelty-free products, Kathleen opened Willow Beauty on Amelia Island, Florida, to offer a curated selection of clean, sustainable beauty and grooming essentials. Her mission is to provide a space where customers can discover products that align with their values while also receiving expert guidance on achieving their best selves. Kathleen’s vision is centered on empowering individuals to make mindful beauty choices that are not only effective but also kind to the planet.

Meet The Founder

Kathleen Ann Papke, the founder of Willow Beauty, has always been passionate about conscious beauty. With a deep commitment to ingredient transparency and cruelty-free products, Kathleen opened Willow Beauty on Amelia Island, Florida, to offer a curated selection of clean, sustainable beauty and grooming essentials. Her mission is to provide a space where customers can discover products that align with their values while also receiving expert guidance on achieving their best selves. Kathleen’s vision is centered on empowering individuals to make mindful beauty choices that are not only effective but also kind to the planet.

Willow Beauty began as a dream of Kathleen Ann Papke, who envisioned a space where beauty and wellness could align with conscious living. With a passion for clean, ingredient-transparent products, Kathleen found herself frustrated by the lack of accessible beauty options that truly prioritized health and sustainability. This gap in the market sparked her mission to create a boutique where every product offered was carefully curated for quality, integrity, and ethical standards.

Inspired by the natural beauty of Amelia Island and its commitment to a slower, more mindful pace of life, Kathleen opened Willow Beauty to bring her vision to life. From day one, she aimed to build more than just a beauty store it would be a haven for those seeking clean, cruelty-free products that align with their personal values.

At Willow Beauty, we believe in giving back to the community. During our recent makeover event, we provided complimentary makeovers to attendees and donated a portion of the proceeds to Micah’s Place, a local domestic violence center. It was a day filled with beauty, empowerment, and support for an important cause. Thank you to everyone who participated and helped us contribute to Micah’s Place, making a meaningful impact in the lives of those affected by domestic violence.

Also, at Willow Beauty a portion of the merchandise sales is donated to Pancreatic Cancer.

At Willow Beauty, we believe in giving back to the community. During our recent makeover event, we provided complimentary makeovers to attendees and donated a portion of the proceeds to Micah’s Place, a local domestic violence center. It was a day filled with beauty, empowerment, and support for an important cause. Thank you to everyone who participated and helped us contribute to Micah’s Place, making a meaningful impact in the lives of those affected by domestic violence.

Also, at Willow Beauty a portion of the merchandise sales is donated to Pancreatic Cancer.